São Paulo –Flora Néctar, Brazilian honey producer, plans to resume exporting to the Arab market. The company already exported to Saudi Arabia around three years ago and is scheduled to take part in food sector trade fair, Sial Middle East, next year, with the intention to resume sales to the Arabs. The fair is held annually in Abu Dhabi, United Arab Emirates. The previous export to Jeddah was 35 tonnes large, according to Flora Néctar’s director and owner, José Eduardo Anibal.

“The Arab market is very interesting. During Ramadan, they consume a lot of honey. There is a large consumption,” says Anibal. The difficulty with selling to the region, according to the Brazilian businessman, is the competition with China. He says the Asian country usually exports honey to Germany and from there the product is sold to the Arab market. The competition against Chinese honey is not a hindrance to sell only to the Arabs, but to other countries in general. “But the quality of the Chinese honey is quite inferior”, says Flora Néctar’s owner.

The plant is in Barretos, São Paulo’s countryside, and it focuses on exporting. Currently 82% of the production is intended to the foreign markets. There are seven countries purchasing from the company, the United States and Canada are the largest buyers. And perspectives for exporting are bright. In the first five months of this year alone, Flora Néctar has already matched 2013’s total sales, driven by the good sales both domestically and abroad.  Last year production stood at 2.5 million tonnes of honey.

In Brazil Flora Néctar sells honey in several sizes and packages, ranging from sachets to packages of over one kilo. Abroad the product is usually sent in 280-kilo barrels. The choice of sending the product in bulk is to make the price more appealing. The company from Barretos sells both pure and compound honey, i.e. mixed to propolis, eucalyptus, guaco other extracts. They even produce honey in packages aimed at children.

Flora Néctar processes all the honey in its Barretos unit. The raw material, however, comes from virtually all Brazil, from beekeepers associated to the company. The company also has one of the largest projects for the production of organic honey in the country. Currently, around 80%  of the honey sold by the company is organic.

Contact:
Flora Néctar
Phone: (+5517) 3322 3867
Website: http://www.floranectar.com.br/ingles/index.html

*Translated by Rodrigo Mendonça

São Paulo –Flora Néctar, Brazilian honey producer, plans to resume exporting to the Arab market. The company already exported to Saudi Arabia around three years ago and is scheduled to take part in food sector trade fair, Sial Middle East, next year, with the intention to resume sales to the Arabs. The fair is held annually in Abu Dhabi, United Arab Emirates. The previous export to Jeddah was 35 tonnes large, according to Flora Néctar’s director and owner, José Eduardo Anibal.

“The Arab market is very interesting. During Ramadan, they consume a lot of honey. There is a large consumption,” says Anibal. The difficulty with selling to the region, according to the Brazilian businessman, is the competition with China. He says the Asian country usually exports honey to Germany and from there the product is sold to the Arab market. The competition against Chinese honey is not a hindrance to sell only to the Arabs, but to other countries in general. “But the quality of the Chinese honey is quite inferior”, says Flora Néctar’s owner.

The plant is in Barretos, São Paulo’s countryside, and it focuses on exporting. Currently 82% of the production is intended to the foreign markets. There are seven countries purchasing from the company, the United States and Canada are the largest buyers. And perspectives for exporting are bright. In the first five months of this year alone, Flora Néctar has already matched 2013’s total sales, driven by the good sales both domestically and abroad.  Last year production stood at 2.5 million tonnes of honey.

In Brazil Flora Néctar sells honey in several sizes and packages, ranging from sachets to packages of over one kilo. Abroad the product is usually sent in 280-kilo barrels. The choice of sending the product in bulk is to make the price more appealing. The company from Barretos sells both pure and compound honey, i.e. mixed to propolis, eucalyptus, guaco other extracts. They even produce honey in packages aimed at children.

Flora Néctar processes all the honey in its Barretos unit. The raw material, however, comes from virtually all Brazil, from beekeepers associated to the company. The company also has one of the largest projects for the production of organic honey in the country. Currently, around 80%  of the honey sold by the company is organic.

Contact:
Flora Néctar
Phone: (+5517) 3322 3867
Website: http://www.floranectar.com.br/ingles/index.html

*Translated by Rodrigo Mendonça

São Paulo –Flora Néctar, Brazilian honey producer, plans to resume exporting to the Arab market. The company already exported to Saudi Arabia around three years ago and is scheduled to take part in food sector trade fair, Sial Middle East, next year, with the intention to resume sales to the Arabs. The fair is held annually in Abu Dhabi, United Arab Emirates. The previous export to Jeddah was 35 tonnes large, according to Flora Néctar’s director and owner, José Eduardo Anibal.

“The Arab market is very interesting. During Ramadan, they consume a lot of honey. There is a large consumption,” says Anibal. The difficulty with selling to the region, according to the Brazilian businessman, is the competition with China. He says the Asian country usually exports honey to Germany and from there the product is sold to the Arab market. The competition against Chinese honey is not a hindrance to sell only to the Arabs, but to other countries in general. “But the quality of the Chinese honey is quite inferior”, says Flora Néctar’s owner.

The plant is in Barretos, São Paulo’s countryside, and it focuses on exporting. Currently 82% of the production is intended to the foreign markets. There are seven countries purchasing from the company, the United States and Canada are the largest buyers. And perspectives for exporting are bright. In the first five months of this year alone, Flora Néctar has already matched 2013’s total sales, driven by the good sales both domestically and abroad.  Last year production stood at 2.5 million tonnes of honey.

In Brazil Flora Néctar sells honey in several sizes and packages, ranging from sachets to packages of over one kilo. Abroad the product is usually sent in 280-kilo barrels. The choice of sending the product in bulk is to make the price more appealing. The company from Barretos sells both pure and compound honey, i.e. mixed to propolis, eucalyptus, guaco other extracts. They even produce honey in packages aimed at children.

Flora Néctar processes all the honey in its Barretos unit. The raw material, however, comes from virtually all Brazil, from beekeepers associated to the company. The company also has one of the largest projects for the production of organic honey in the country. Currently, around 80%  of the honey sold by the company is organic.

Contact:
Flora Néctar
Phone: (+5517) 3322 3867
Website: http://www.floranectar.com.br/ingles/index.html

*Translated by Rodrigo Mendonça

São Paulo – The Brazilian musician Claudio Kairouz will arrive in Tunisia in two weeks to perform alongside the native musician Raouf Jemni. They both play a typical Arab instrument called qanoun, and two years ago they formed a duo named “156 Cordas” (Portuguese for 156 Strings), or “Mia ua Sita ua Hamsim Watar,” in Arabic. Since they live in different countries, they get together approximately three times a year to perform. Kairouz will stay in the Arab country until July 6th and they should play two to three concerts. In August and September, Jemni will spend time in Brazil and play shows with his Brazilian colleague.

 Kairouz is a classically trained pianist, but got interested in Arab music and the qanoun. He says he is the sole player of the instrument today in Brazil. He is not of Arab ascent, but some of his cousins are. He became acquainted with Arab culture and music through interacting with relatives and friends, as a child. “At wedding parties they would play Arab music. When I heard it, I was moved,” says Kairouz, who was born and lives in São Paulo.

He never considered being a professional musician, and went to college to study Systems Analysis. But he studied piano at a conservatory for nine years. “I got to know the music of the [Arab] community and dedicated more and more to it, leaving Western classical music behind and delving deeper into Arab music from the Middle East,” he says. Kairouz was driven to study Arabic and spent eight months in Lebanon, learning about the music and becoming fluent in the language.

He became aware of Jemni’s work online, by watching videos posted by the boy’s teacher. Kairouz realized that the Tunisian was a very virtuosic qanoun player, especially considering his age (he was 11 then), and kept in touch with his family online for a long period of time. In early 2012, Jemni travelled to Brazil with his uncle and stayed at Kairouz’s house. The two made home videos playing together, posted them online, and audiences approved.

In that same year, Jemni returned to Brazil to play with Kairouz in São Paulo concert halls. “We were widely acclaimed,” he says. They christened the duo and now they play in Brazil, Tunisia and other countries, mostly during the 16-year-old Tunisian’s school holidays. The repertoire includes traditional Middle Eastern pieces, works by contemporary composers, and their own compositions. They are planning on releasing an album together, in Brazil and Tunisia, but there is no set date yet.

The Tunisian will be in Brazil from August 16th to September 4th. According to Kairouz, they have been invited to play shows, but the duo is discussing the dates and places, and is open to further propositions.

Contact:

Duo 156 Strings
https://www.facebook.com/duo156strings
Email: kairouz@uol.com.br

*Translated by Gabriel Pomerancblum