São Paulo – The workings and particularities of the beauty market in the United Arab Emirates, Saudi Arabia and Egypt are the theme of the workshop taking place on April 23rd in the headquarters of the Brazilian Association of Toiletries, Perfumes & Cosmetics Industries (Abihpec), in São Paulo. The meeting is a partnership with the Brazilian Export and Investment Promotion Agency (Apex) and targets professionals in the exporting, marketing and market intelligence areas of the cosmetic sector.
The Abihpec and Apex organize the project Beautycare Brazil together, to promote products from sectors of personal hygiene, perfumes and cosmetics in the foreign market. The event happens as a preparation for the Brazilian companies’ participation in the Beautyworld Middle East fair, taking place in Dubai, in the Emirates, from May 27 to 29.
“The Emirates are seen as a hub for Asian countries and for other Arab countries”, points out Michel Alaby, CEO of the Arab Brazilian Chamber of Commerce, one of the lecturers of the workshop.
According to Alaby, Egypt is also an invaluable market for the sector “due to being one of the most populous countries in the Middle East and North Africa, and Saudi Arabia because it sells not only to expatriates, but also to the Saudis.”
According to the CEO of the Arab Brazilian Chamber, the middle class in these countries is the main target for the Brazilian cosmetic companies, “mainly in the areas of skin and hair care, including shampoos, conditioner, straighteners, nail polish, skin and hand lotions”, he says.
During the presentation, Alaby will talk about the negotiation processes with Egyptian and Emirati entrepreneurs. “In Dubai, the main distribution channel for the general public are the supermarkets”, says the entrepreneurs. In the lecture, he will also talk about locally-sold products, such as the Arab extracts (essences) and the vanity habits of women there.
In 2013, Brazil exported a total of US$ 773.75 million in hygiene, perfume and cosmetic products in the Arab countries, according to Abhipec data compiled by the Arab Brazilian Chamber. Arab Emirates, Saudi Arabia and Egypt were, in this order, the main buyers from Brazilian products in the region.
Service
Workshop Arab Countries – Market study in the sector of personal hygiene, cosmetics and perfums for the Arab Emirates, Saudi Arabia and Egypt
Date: April 23rd
Time: from 9 a.m to 1p.m
Place: Abihpec
Av Paulista, 1313 – 10th floor Cj. 1080
Investment:
Beautycare Brazil program member companies: R$ 100,00 (US$ 44)
Other members: R$ 160,00 (US$ 70)
Non-members of Abihpec: R$ 300,00 (US$ 132)
Subscription: Until April 22nd 2014 or until there are no more openings available.
For further information: Daniel Oliveira – daniel@abihpec.org.br Phone: +55 11 3372-9881
*Translated by Rodrigo Mendonça
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