Mark Zuckerberg: Facebook Can Help the News Business – The New York Times

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For the first time, there will be a place in the Facebook app dedicated solely to high-quality news. Because people are still better at picking out the most important and highest-quality stories, the top stories in Facebook News will be curated by a team of diverse and seasoned journalists. Below that, there will be a wider selection of stories that are personalized algorithmically. Each story will have clear branding and provenance from the news outlets that published them. Publishers have told us over the years that this is particularly important.

We’ve also built tools to help publishers increase their subscribers by driving people from Facebook links to publisher websites. Publishers are able to decide when a reader sees a paywall. They control the relationship with their readers with subscription payments taking place directly on publishers’ websites. We don’t take any cut of the subscription revenue because we want as much of the revenue as possible to go toward funding quality journalism.

This model establishes a long-term financial partnership between publishers and Facebook for the first time. We know that we need to help build a stable model. Unlike other things we’ve tried in the past, this is a multiyear commitment that should give publishers the confidence to plan ahead. We now have multiyear partnerships with ABC News, The New York Times, The Wall Street Journal, The Washington Post, BuzzFeed, The Dallas Morning News and many more publishers.

This also establishes a new product on Facebook for people who want a dedicated high-quality news experience. This will start small, but I’m optimistic that if we listen carefully to the ideas and concerns of news organizations all over the world, we can grow this over time.

Supporting quality news can also help us fight misinformation. That’s why we’re setting strict standards for publishers to be eligible to appear in Facebook News. If a publisher posts misinformation, it will no longer appear in the product.

I believe deeply in the social good that journalism provides. Today, it’s more important than ever: We need the news to scrutinize the powerful, reliably document major events and uncover new truths. This makes our society better, and I know from firsthand experience it has made our company better, too — even when it’s uncomfortable. I hope our efforts will honor the important work that journalists do and support the news industry that keeps us all informed.

Mark Zuckerberg is a co-founder and the chief executive of Facebook.

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Source Article from https://www.nytimes.com/2019/10/25/opinion/mark-zuckerberg-facebook-news.html

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