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“It’s a massive deal — this is the home page for the largest online video platform in the world,” said Tim Cameron, a Republican digital strategist. “In the same way that Netflix highlights their latest content, this will have a very similar effect where people are going to see it. And many of them will opt in to this viewing experience and consume this content.”

Of course, even an elaborate ad campaign endeavoring to bracket the convention won’t be able to overtake the conversation around an event that will get hours of airtime each night and feature numerous Democratic luminaries.

But the Trump campaign is also making it nearly impossible to be missed. With a heavy focus on premium unskippable “pre-roll” ads that display before content begins on YouTube and other streaming platforms, users will be forced to watch the entire Trump campaign ad before watching their chosen videos.

The campaign has focused heavily on a digital strategy for the past few years.

Biden campaign officials said that they have consistently spent money for ads on Hulu, and said that they are investing their money in more strategic ways on YouTube, consistently focusing on targeted states. They said their own data indicates spending after a major event matters more, and that the Biden team has reserved time on YouTube for the day after the Republican National Convention ends on Aug. 27. (The Trump campaign will also have their premium YouTube ad on the Friday following the convention.)

Republicans contend that the Trump campaign will be able to reach a large audience with their approach.

“You’re going to have a very effective message penetration because the people who are served an unskippable ad want to see that content after the ad,” said Michael Duncan, a Republican digital strategist.

“So they are willing to spend 15 seconds watching your message,” he added. “It’s not like television where an ad comes on and you can go to the bathroom or leave the room until the show comes back on — that unskippable inventory has the ability to not only add a lot of scale but a lot of quality to your digital buy.”