São Paulo – Itallian Hairtech, a hair product company from São Paulo, will start to export to five Arab countries: Egypt, Kuwait, United Arab Emirates, Jordan and Saudi Arabia. Deals were closed during trade fair Beautyworld Middle East, which was held in Dubai, in the Emirates, from May 27th to 29th.
“The fair was a success for us,” pointed out Luiz Carlos Costa, export manager of the company. The deals closed with Middle Eastern clients during the event amount to US$ 2 million and also include sales with Iran, which is not an Arab client.
Among the items which are to be shipped are hair dyes, products of the regeneration line and of the hydration and cauterization lines. “We try to work with raw-materials which can give hair smoothness, such as nanoparticles and French perfumes,” said the businessman.
The company is new to exports. Founded in 1995, it was only in the beginning of this year that Itallian Hairtech entered foreign markets. “We prepared the company to be able to answer [the foreign demand]. Today we have promotional material in English and Spanish and also the website [is in both languages]. We are very well prepared,” stresses Costa.
First foreign sales were to Latin and North American countries, such as Peru, Cuba, Colombia and the United States. The company even opened its own office with stockpiles in Orlando, in the USA, to supply the local market. Arab clients came soon after, as Dubai’s fair was the first international event in which the company participated as an exhibitor.
The company will also take part in Cosmoprof North America, to be held this week in Las Vegas, and they will go to a cosmetic sector exhibition in Hong Kong.
Overall, Itallian Hairtech has 260 products in its production line. The factory, in Atibaia, São Paulo’s countryside, produces 60 tonnes of products per month, but has the capacity to produce up to120 tonnes per month. “The goal for 2014 is to grow by 12% in our dollar earnings,” said Costa, who did not disclose figures of the current annual revenue.
According to the businessman, the Arab market has potential to be a large buyer of the company’s products. “We believed it would take a bit longer, but they liked our products so much,” said Costa, in reference to how fast they closed deals in Dubai’s fair. “We have plans to also do business in Sudan, Algeria and Iraq,” he added.
Itallian Hairtech has 70 employees. Though their factory is in the countryside, the company’s headquarter is in the city of São Paulo.
Contact
Itallian Hairtech
Phone.: (+5511) 2095-8888 / (+5511) 99981-4692
Email: l.carlos0867@gmail.com
Website: www.itallianhairtech.com (in English and Spanish)
*Translated by Rodrigo Mendonça
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