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At the virtual news conference, Mr. Elder appeared alongside Gloria Romero, a Democrat and former state lawmaker who is now a vocal advocate for charter schools. She was featured prominently in a recent Spanish advertisement the Elder campaign sent to Latino voters via text.

“This is about sending a message about how the Democratic Party has largely abandoned Latinos,” Ms. Romero said. “We’ve been taken for granted.”

Latino voters are a force in every part of the state and represent a wide spectrum of political views. While college-educated liberals in urban centers are part of the Democratic core base, working-class moderates in the suburbs of the Inland Empire and Silicon Valley are essential to winning statewide. And in Orange County, the Central Valley and the far northern reaches of the state, religious voters and libertarians have helped elect Republicans in key congressional districts.

And there are signs that Republicans are having some success courting support from Hispanic voters, including first-time voters.

“I am tired of the way things are,” said Ruben Sanchez, 43, a construction worker who lives in Simi Valley, a conservative stronghold north of Los Angeles. Mr. Sanchez, who attends an Evangelical church, said that he had cast his first ballot in 2020 and voted for Mr. Trump largely because of his religious beliefs and that he planned to vote for Mr. Elder in the recall. “This governor and this state are not for working people, for people who care about this country.”

Officials with Mr. Newsom’s campaign have promised a blitz targeting Latino voters in the final days before the election. Last week, the Newsom campaign released an advertisement featuring Senator Bernie Sanders of Vermont, the former presidential candidate who became so popular among many young Latinos in California that some refer to him as Tío Bernie, meaning Uncle Bernie.

During the Democratic presidential primary, the Sanders campaign focused much of its outreach on Latino voters from the beginning, opening campaign offices in heavily Latino neighborhoods and releasing videos meant to be passed around on social media. The efforts were widely credited as a kind of playbook for effectively reaching Latino voters, and some Democrats have criticized the Newsom campaign for not doing more to replicate them.