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Newsom’s re-election campaign paid about $105,000 for space to run the 30-second ad, which will air on Fox News in Florida on July 4. The assertions Newsom makes in the ad are related to several recent policies in Florida:

—Earlier this year, the Florida Department of Education rejected 54 math textbooks — 41% of the 132 textbooks reviewed by the department — from being included in the state’s K-12 curriculum going forward, saying they touched on “prohibited topics” such as “Critical Race Theory.”
—Florida Gov. Ron DeSantis signed a bill last year that adds restrictions to absentee and mail voting, which many critics say will disenfranchise voters. 
—The state made national headlines earlier this year for a controversial measure known as the “Don’t Say Gay” bill, which prohibits classroom instruction about sexual orientation or gender identity in kindergarten through third grade in the state’s public schools.
—The Florida Legislature signed a bill in April that would ban abortions in the state after 15 weeks, with no exceptions for rape and incest. 

Exactly why Newsom is running cable TV ads in a state roughly 2,700 miles away is unclear, although many speculate that the move is yet another sign that the governor is preparing for a presidential run in the near future. As we’ve previously reported, Newsom has dramatically escalated his national posturing over the past month — so much so that supporters of President Joe Biden and Vice President Kamala Harris say they’re keeping an eye on him.  

Newsom did an interview with The Atlantic earlier this month to talk about the national Democratic Party and conservative legislation on abortion and LGBTQ rights, and in that interview, called for the national Democratic Party to be more combative. Those comments came just weeks after he made headlines for publicly calling out the Democratic Party during a news conference. 

Newsom has also joined Donald Trump’s social media app Truth Social with the stated goal of “calling out Republican lies,” and has dedicated a lot of time taking shots at national GOP officials — namely DeSantis and Texas Gov. Greg Abbott — on Twitter and in news conferences.

Newsom has made an effort to lead the nation on major political issues. Following the United State Supreme Court’s decision to overturn Roe v. Wade, Newsom signed a bill that protects people traveling from states with abortion restrictions to California to receive the procedure. He also garnered a lot of attention last year for introducing a bill that allows private citizens to sue gun manufacturers, a bill that is intentionally modeled after a Texas abortion law.

Editor’s note: This story was updated on July 3 at 10:30 a.m. to clarify the grade levels impacted by Florida’s so-called “Don’t Say Gay” bill.