São Paulo – The Brazilian products being exhibited at the Khartoum International Fair, which started this Thursday (30) in the Sudanese capital city, are catching the eye of the public. According to the Business and Markets Manager at the Arab-Brazilian Chamber of Commerce, Rafael Abdulmassih, who is in the country, the space reserved for Brazil is always busy, with visits by consumers and entrepreneurs alike. The exhibit is open to the general public. The Arab Chamber is responsible for the Brazilian stand at the fair, together with the Brazilian Foreign Office, Itamaraty.
One of the exhibiting firms is Fame, manufacturer of electric showers. The device that heats the water is built into the shower, while in Sudan there is an apparatus separated from the shower, which many times is installed on the outside of the home. According to Abdulmassih, as well as the Sudanese, entrepreneurs from other countries, such as Jordan and Egypt, have stopped by the Brazilian stand to ask for information about the product.
According to the manager, the hair cosmetics by Kans BR have also attracted attention from the public in Khartoum. Businessmen want to know if the product is available in the Sudanese market. Ever since she landed in Sudan, the owner of Kans BR, Katia Timani, has been showing her products to professionals in beauty salons. On Thursday (30), she visited a market and a wholesale warehouse in the city of Omdurman.
The Brazilian delegation visited other places, apart from the fair, to evaluate the local market, such as the Afra Mall and supermarket Sena Mart. According to Abdulmassih, who is representing the Arab Chamber in the trip together with the entity’s Business Executive Rafael Solimeo, there are other visits scheduled for the group. The other company participating in the Brazilian stand is CTC, which imports agricultural machinery from Brazil and represents them at the fair.
The exhibit is taking place at the Sudanese Freezone, in six pavilions, in an open area with entertainment activities. The fair was inaugurated by the Deputy Prime-Minister of Sudan, Bakri Hassan Salih, and the Brazilian space received a visit from the Secretary General of the Sudanese Employers Association, Bakri Yousef. The Brazilian ambassador in Khartoum, Antonio Carlos do Nascimento Pedro, visited the stand with Minister Counselor Patrícia Lima, and will meet with Brazilian entrepreneurs in the coming days.
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