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Big Tobacco playbook

In his opening remarks, Blumenthal highlighted findings from Facebook’s research, showing that many teens feel addicted to their use of Instagram.

“In truth, Facebook has taken Big Tobacco’s playbook,” he said. “It has hidden its own research on addiction and the toxic effects of its products, it has attempted to deceive the public and us in Congress about what it knows, and it has weaponized childhood vulnerabilities against children themselves.”

Markey echoed those remarks.

“Instagram is that first childhood cigarette meant to get teens hooked early, exploiting the peer pressure of popularity and ultimately endangering their health,” he said.

‘We don’t actually do finsta’

As in seemingly every hearing involving Washington, D.C., and Silicon Valley, there was a moment underscoring how little lawmakers often understand about the nuances of the internet.

Toward the end of the hearing, Blumenthal took the opportunity to ask Davis about “finsta,” a term that refers to Instagram accounts that aren’t associated with someone’s actual identity. Finsta accounts are often used to snoop on other users’ posts in an anonymous way.

“Will you commit to ending finsta?” Blumenthal asked.

Davis paused, before responding, “Senator, again let me explain. We don’t actually do finsta.”

Blumenthal followed by asking, “Finsta is one of your products or services. We’re not talking about Google or Apple. It’s Facebook correct?”

“Finsta is slang for a type of account,” Davis said.

The conversation was reminiscent of an exchange at a congressional hearing in 2018. Orrin Hatch, a Republican senator from Utah who has since retired, asked Zuckerberg, “How do you sustain a business model in which users don’t pay for your service?”

It’s commonly known that Facebook has become one of the world’s most valuable companies through its sophisticated advertising that’s used by most of the largest businesses to target potential customers.

“Senator, we run ads,” Zuckerberg said.