São Paulo – Globoaves, a producer of fertile eggs, one day-old cockerels, and poultry based in the Brazilian state of Paraná, is using this year’s edition of Dubai’s Gulfood fair to meet old customers and seek out new contacts. According to export manager Eduardo Kaefer, going to the fair is a chance to build “closer ties” with customers, go on technical visits, and look for new deals in the Middle East.
Meat exports account for 45% of the company’s revenues, and out of those, the Middle East accounts for 50%. Even the world economic crisis, which started in 2008 and still plagues wealthy and emerging countries alike, has failed to detract from the company’s relations with clients in the region.
“There was a slowdown in some countries, for different reasons, and not exclusively due to the international crisis. However, the Arab countries have always remained strong business partners, and our meat sales were not impacted in any significant way,” says Kaefer.
Since it first started exporting to the Middle East, in 2006, the company has been attending Gulfood. There, says the manager, Globoaves has the opportunity to get close to its clients. “Our goal in 2014, just as in past years, is to meet our clients, most of all so we can improve the services we provide. We are aware of the fact that in our line of business, making deliveries the way customers want us to, and meeting deadlines is as important as product quality. The Middle East is a market where relationship and trust are key in a negotiation,” he says.
The company, which is a member of the Arab Brazilian Chamber of Commerce, always goes to the fair with the Brazilian Poultry Union (Ubabef) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil). The 2014 edition of the Gulfood, due from February 23rd to 27th, will feature 77 companies at the stand organized by the Apex in partnership with the Arab Brazilian Chamber. During the event, technical visits will be paid to supermarkets in Dubai.
Globoaves was founded in 1976 as an animal food shop in Cascavel, Paraná. The company has since diversified its operations. Currently, it produces fertile eggs, sells one day-old chicks, makes animal food, operates with biotechnology, and slaughters chicken. The company posts annual revenues exceeding R$ 1 billion (US$ 414 million) and owns 90 hatcheries, five cold storage chambers, ten incubators and eight animal feed manufacturing plants.
*Translated by Gabriel Pomerancblum
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