MSNBC’s viewership last week propelled the network to its first No. 1 cable news network “sales day” rating in 18 years, NBCUniversal announced.
The network averaged 1.56 million total viewers between 6 a.m. and 2 a.m. in the Dec. 17-21 business week — ahead of Fox News’ 1.54 million and CNN’s 975,000.
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It was the first time in three presidencies that MSNBC topped Fox News on that metric. The most recent week MSNBC beat Fox News there was Nov. 6, 2000, when former President George W. Bush was first elected.
MSNBC also beat Fox News in the crucial demographic of 25- to 54-year-olds last week — for the first time since Oct. 8, 2001, the network said, citing Nielsen data.
The cable network, which media observers often portray as the liberal counterpart to the conservative Fox News, also finished ahead of its two main competitors in prime time for the fourth consecutive week.
And it boasted the most-watched program on cable news last week, “The Rachel Maddow Show,” which drew an average of 3.21 million viewers.
Correction: An earlier version of this story inaccurately described the time period in which MSNBC beat Fox News in ratings. It was the “sales day” rating for Dec. 17-21, which covers the hours between 6 a.m. and 2 a.m.
Source Article from https://www.politico.com/story/2018/12/27/msnbc-fox-cable-ratings-number-one-1075872
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