Noticias Telemundo, the news division of Telemundo Network, and La Opinión, the leading Spanish-language daily newspaper in the U.S., have formed a partnership to produce and publish news content aimed at Hispanic Americans. The partnership includes the launch of Telemundo and La Opinión Present, a series of stories on Latino issues that will appear on Telemundo Network, La Opinión newspaper and the digital platforms of both organizations.
“We are delighted to partner with La Opinión,” said Luis Fernández, Telemundo’s EVP of network news. “We will leverage our complementary structures to bring together stories that resonate with the Hispanic audience.”
“We are thrilled to join forces with Telemundo’s team,” remarked Damián Mazzotta, General Manager West, Impremedia. “In La Opinión’s 90th year of service dedicated to advocate for the Latino community, we believe that this partnership will have an enduring impact by generating relevant content that reflects the current and changing face of American culture.”
The companies said the agreement, announced in the midst of an election cycle in which Latinos are expected to play a critical role, allows Noticias Telemundo and La Opinión to share news information and resources to research, develop and deliver news content for multiple platforms.
They went on to say Telemundo and La Opinión Present will cover subjects that impact the Latino community, “backed-up by in-depth research and emphasizing their human aspect, in line with the storytelling tradition shared by both news organizations.”
Source Article from http://www.tvnewscheck.com/article/96483/noticias-telemundo-paper-in-news-content-deal
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