Duke phenom Zion Williamson likely played his final college game Sunday, in a 68-67 loss to Michigan State in the Elite Eight of the NCAA tournament. So what’s next?

We’ve never seen a prospect quite like Williamson, whose combination of productivity, athleticism, competitiveness, skill and feel for the game makes him the runaway favorite for the No. 1 pick in the 2019 NBA draft. Combine that with his sheer star power and it’s easy to see why no other prospect is currently under consideration at the top — regardless of which team wins the Zion lottery May 14.

Williamson can sit tight until draft night after his freshman season, as he’ll be under no obligation to prove anything before he hears his name called by NBA commissioner Adam Silver shortly after 7:30 p.m. ET on June 20. Picking an agent will be his camp’s first line of business, though there’s a chance someone close to the family gains certification and negotiates his sneaker deal.

It’s highly unlikely Williamson will do more than a photo shoot at the facility of whatever team ends up with the No. 1 pick, as it’s his call if he wants to submit to a medical examination for NBA teams. It’s also up in the air if we’ll see anything more than a token appearance from Williamson at the NBA combine in May, outside of perhaps some media obligations.

Basically, since Williamson is such a clear top pick, fans can forget about seeing him with a basketball in his hand until NBA summer league in Las Vegas in early July. — Jonathan Givony

More: Mock draft | Top 100 prospects | Traded picks

Who has the best chance to draft Williamson?

Short answer: The New York Knicks, Phoenix Suns and Cleveland Cavaliers.

Longer answer: Plenty of teams can convince themselves they have some shot.

This is the first year with the new lottery rules, making it much less likely that a league-worst team such as the Knicks lands the No. 1 pick — and much more likely that a team in the middle jumps up.

Here are the new odds for the 14 lottery slots compared to the old ones:

And with a little more than five games to go for each team, here are the projected lottery odds, via ESPN’s Basketball Power Index.

  • The Chicago Bulls still have a small chance of jumping into that group of three sharing an equal 14 percent chance to land Williamson. But even if they don’t, under the new system they’ll hold a 12.5 percent chance to snag No. 1.

  • The Dallas Mavericks (top five) and Memphis Grizzlies (top eight) both owe protected picks, but if they jump up to No. 1, that won’t be a concern. The protected picks will roll over to next season.

  • The Boston Celtics should enter the lottery with one of the worst odds to select Williamson, as they own the Sacramento Kings‘ pick unprotected. What once looked like one of the best trade assets in the league, the Sacramento pick will have a less than 2.0 percent chance of moving up to No. 1 after the Kings’ surprising playoff push.

These new odds are a big reason why you don’t see teams freaking out about every win down the stretch costing them a chance at such a talented prospect. This is going to be a massive toss-up.

Is this an unprecedented sneaker recruitment?

The first step for Williamson’s emerging marketing profile will be landing a massive sneaker endorsement deal. His star power and explosive game are expected to place him among the highest annual earnings for rookies ever, right alongside the seven-year Nike deals that LeBron James signed for $87 million and Kevin Durant signed for $60 million.

As many as six brands will look to sign him, including Nike, Adidas, Under Armour, New Balance, Puma and Anta. The expectation is that Williamson will sign his deal before the May 14 draft lottery, when the draft order will be set.

“In my lifetime, I think it’s going to be the biggest bidding war ever done,” former sneaker executive Sonny Vaccaro said. “I would put them all on go.”

Vaccaro signed Michael Jordan at Nike in 1984 and later looked to offer James a $100 million contract at Adidas. Sources at multiple brands across the industry expect Williamson’s deal to potentially reach that astronomical tier. — Nick DePaula

Williamson is the best prospect since … ?

In February, I posed the question of who was the most recent college prospect we’d seen as promising statistically as Williamson. According to my consensus NBA draft projections, which utilized both the player’s statistics translated to their NBA equivalent and where the player ranks in Givony’s top 100, I found only Anthony Davis in 2012 ahead of Williamson in my database, which includes most top college prospects going back as far as 2003.

At that point, I speculated that Williamson might be able to pass Davis if he were able to play at the same level over all of Duke’s remaining games. His knee injury prevented that possibility, and because Williamson’s numbers were down a small amount — most notably on defense, where he averaged just 1.8 steals and 1.0 blocks after returning as compared to 2.2 and 1.8 before his injury — his projection slipped a small amount.

Nonetheless, Williamson will still enter the draft as the best collegiate prospect since Davis by my projections. — Kevin Pelton