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“You’re not going to get elected president by avoiding Iowa, by avoiding New Hampshire, South Carolina and Nevada,” Mr. Sanders said. “You’re not going to buy this election by spending hundreds of millions of dollars on media in California. Those days are gone.”

Mr. Bloomberg on Friday took the first step toward a candidacy, filing paperwork to qualify for the ballot in Alabama. His looming entry into the race has underscored its fluidity while presenting the threat of a centrist competitor to former Vice President Joseph R. Biden Jr.

As a leading progressive, Mr. Sanders could potentially benefit from a Bloomberg candidacy that siphoned voters from Mr. Biden. But Mr. Sanders displayed no eagerness to see Mr. Bloomberg in the race, and was quick to draw a direct contrast between their efforts, saying his campaign had the grass-roots support to win rather than billions of dollars in the bank.

“Bloomberg can have his billions,” he said, “but that is why we are going to win this election.”

The rally was Mr. Sanders’s second public event of the day with Ms. Ocasio-Cortez of New York, who joined him on Friday for a two-day swing through the first-in-the-nation caucus state. During a rally in Council Bluffs on Friday, both progressive politicians largely avoided making any references to Mr. Bloomberg.

Mr. Bloomberg’s early moves, and his suggestion that he would follow the unconventional campaign strategy of skipping all four traditional early-state contests and instead stake his candidacy on delegate-rich primary states like California and Texas, has supplied fresh fodder for candidates like Mr. Sanders and Senator Elizabeth Warren of Massachusetts, who are both campaigning on anti-elitist, progressive messages.